INSIGHTS
GROW YOUR BUSINESS

A European company can sell in Canada from Europe. Québec registration, GST/QST, income tax and hiring: here is when each formality becomes necessary, and in what order to move forward.

Website, labels, contracts, invoices, signage: what Québec's Charter of the French Language asks of European companies selling in Québec, and how to prepare without delaying your market entry.

In short: A Quebec leadership training organization had a motivated team but a scattered sales effort. SPAK set up a weekly follow-up ritual and campaigns targeted by customer segment. Within weeks, the team regained a shared view of its priorities and rigorous follow-up on its commitments. The challenge The organization offers public seminars and custom training for companies, associations and professional orders. Several people contributed to sales, without a shared view of

In short: A Quebec human resources services firm wanted to reach Quebec municipalities. SPAK built a campaign timed to the municipal budget cycle, with decision-maker lists built from public data. The campaign aimed at directors general worked well enough to be extended to elected officials. The challenge Municipalities have real HR needs (recruitment, succession, workplace climate), but their purchasing follows a strict budget calendar. A message that arrives at the wrong ti

In short: A Quebec workplace design firm wanted to generate business opportunities without relying only on word of mouth. SPAK built and runs three separate prospecting campaigns, each based on a specific buying trigger. They now run continuously and feed the firm's pipeline every week. The challenge The firm designs offices and commercial spaces in Canada and mainly in the United States. Its market is tight-knit: projects come from relationships and specific moments in a com

What the Canada-EU trade agreement (CETA) changes for European SMEs: duty-free access, public procurement, business mobility, and the points to watch.

Distributor, sales agent or direct sales: how European companies should choose their go-to-market model in Canada, and why a hybrid approach often works best.

Answers to the most common questions about SPAK's B2B business development services in Quebec, Canada and the US: process, timelines, languages, territories and funding.

Signage, packaging, contracts, websites, francization: the main Charter of the French Language obligations for foreign companies selling in Quebec.

Before investing in a subsidiary or a local hire, a validation campaign measures real demand in Quebec. Here is how to structure it.

Same language, different codes. The seven business culture differences that win or lose a B2B sale in Quebec when you come from Europe.

The concrete steps for a European SME to grow sales in Quebec: validate the market, pick the right structure, build a local pipeline and avoid costly mistakes.